Benefits of Video Marketing
Improving your online marketing strategy is an ongoing task. I am always looking for ways to develop better marketing methods, who isn’t? I already use social media and content marketing. I have just recently started integrating video marketing into my posts. One method that should not be overlooked is the use of video. There are many benefits of video marketing and many types of videos that you can integrate into your content such as:
- Video Testimonials
- Video Interviews
- Video Blogs
- Video Ads
- Product Reviews
- Tutorial Videos
- Live Streams
You can also put videos that explain products and services on landing pages to emphasize and demonstrate how the product works. There are many benefits of video marketing and I am going to share some of them with you.
So, without further delay lets get into the benefits of video marketing and why you should not wait another day to start using videos in your marketing.
Video Builds Trust
We all know that in sales, online marketing, and virtually all businesses, trust is a crucial element. The great thing about videos is that they give you the opportunity to connect on a more personal level with your audience. Take advantage of this and engage your website visitors with video.
Studies show that 43% of consumers want to see more video content from online marketers. Knowing that consumers are searching the web for video content we need to integrate them into our sites or our customers will go elsewhere for what they want.
Boost Organic Traffic
Who doesn’t want more traffic on their website? Using video in your marketing strategy will increase your website’s organic traffic in the SERPS by 157% according to Wordstream. There are many consumers who’s go-to before making a purchase is video to research the product or service that they are about to buy. Many feel that it is quicker and more convenient than reading a long review.
Increase in Shares
Video sharing is a huge factor in online sharing. If you are not using video in your online marketing strategy, you better think about starting ASAP! Videos are easier to share than links and website content. I have to say that videos are extremely simple to share online from one platform to the next.
Reduced Website Bounce Rate
It should go without saying that using videos on your website will reduce your website’s bounce rate as your visitors tend to stay on your site longer watching a video than they are reading a blog post.
Think about it, would you rather spend your time watching and listening to a video, or reading a long blog post? Watching video posts are more engaging and exciting. According to HubSpot, 55% of people watching video content are viewing it more thoroughly. This means that having videos on your website will keep your visitors on your site longer because they are enjoying the video that you have placed for them.
Increased Website Conversions
Video marketing will easily skyrocket your website conversions by at least 80%. Using explainer-videos on your website can have a seriously positive impact on your conversions. Studies have shown that after watching video on a product, 74% of consumers purchased the product or service being shown in the video.
Believe it or not, embedding videos into the posts on your website affects your ranking in the SERPs. YouTube is owned by Google now, so it makes perfect sense that they would increase your articles ranking if you are creating videos with good content and posting them to YouTube. Google does love websites that produce high-quality content that truly helps people.
My Final Thoughts
The benefits of video marketing should be crystal clear. If you are currently not using a video marketing strategy on your website, now is the time to start. There is no reason why you should be waiting.
As I mentioned above, using videos in your content makes is possible for you to connect on a more personal level with your audience, increase your website’s traffic and conversions, and reduce your site’s bounce rate. Videos are also very easy to share on social media platforms as well as other web places. I wish you all the best with your video marketing.