To have a successful website, you need to know what SEO mistakes to avoid in 2019 so that your articles will rank high in the search engines. SEO (search engine optimization) is always changing. I want to make sure that you have the most up-to-date information so that you can ensure the best ranking possible.
Search engine optimization can be difficult to understand. Even professional SEO consultants require regular updates in their field.
Without further ado, let’s get into the topic at hand.
When you are writing your articles and posts it is essential that you use a conversational tone. What I mean by conversational tone is to write as if you are speaking to a friend. There is no need to compose your article as if you are writing an essay for college.
In addition to using a conversational tone when writing you need to be sure that your content is relevant, visually engaging, and without any grammatical errors. Be sure that your content is easy for your audience to read by writing smaller paragraphs; avoid long blocks of content.
Lastly, make sure that your content is optimized with keywords that flow naturally throughout the article. Any external links need to be relevant to the discussion.
Producing original content should go without saying. Plagiarism is a very serious offense and not worth the blow that it will serve to your credibility.
Ignoring Page Speed
The faster your website, the more Google will approve of it. The tool that I use to check my site’s speed is Google PageSpeed Insights.
One factor that causes websites to slow is large images. Compressing your images before uploading them onto your website is imperative. This can increase your website’s speed tremendously.
I have to say, do not underestimate the importance of your website’s page speed. It is important to all search engines that your visitors have the best experience possible when visiting your site.
Additionally, people will leave your site in a hot second if it doesn’t load quickly.
Black Hat SEO
Bad link building practices such as buying links, exchanging links, and building links through link baits on your profile are known as black hat SEO. These links can be high or low in quality with the determining factor being the cost of the links. Basically, you get what you pay for in this instance.
Websites that are associated with bad link building processed are usually those that have been flagged for spam with low trust flow. These sites are low-quality websites, hence why they are using black hat SEO strategies.
Keyword stuffing is something you definitely want to avoid, and the name is pretty self-explanatory. This practice refers to cramming your post with keywords with the intent to manipulate rankings in Google’s search results.
There is no natural flow with keyword stuffing; there is just a group or list of keywords placed unnaturally throughout the article. Most of the time to the extent that the article does not make much sense to the reader.
There is an optimal keyword density ratio between 0.5 and 2.5%. Anything over that can lead to a penalty from search engines as well as your post not ranking well.
Not Publishing Content Regularly
SEO (Search Engine Optimization) can suffer if you are not publishing content on your website on a consistent basis. New content is one of the largest ranking factors.
Your audience wants and needs up-to-date information. No one in their right mind would want outdated information. Give your readers what they want and they will come back to you.
Site Not Optimized for Mobile Users
In 2018 many of the web searches are performed from a smartphone or a tablet. People still use their desktops and laptops, however, people like to be able to get their search results while on the go.
You must have a website with a theme that has fast load times for mobile devices.
Ignoring On-Page SEO (Metadata)
An integral part of on-page SEO is the metadata, however, it is overlooked by many website owners.
For those of you who are unaware of what metadata is I will define it for you. Metadata is what appears when a search query is initiated. The formal name for this is SERP (Search Engine Results Page). It includes the title and the description of the article. I have attached a snapshot of a SERP below.
Since the metadata includes the title tags and the meta description, these items need to be completed for all articles.
The title tags and meta description tell the search engines and the people who are doing the actual searching on the web, what the article is about.
What makes the metadata so important is that these will determine whether or not the searchers will click on your website or not.
You want to make sure that your titles and meta description are captivating enough to make someone want to click on them.
In addition, you need to make sure that you are optimizing the metadata. This means to be sure that you are adding relevant keywords
Without that click, you will have no audience; and without that audience, there will be no way for any conversions. The metadata directly impacts your CTR (click through rate).
Not Staying Current with Search Engine Updates
Being that our business is online and presented by search engines to the public it is good business to stay up-to-date on updates.
SEO is always changing, it is one thing in online business that is never going away and will never stay the same. For successful SEO, as well as ensuring that your website has no errors, it is essential to download Google’s Search Console.
Google’s Search Console is absolutely free.
My Final Thoughts
I hope you have enjoyed my short list of what SEO mistakes to avoid in 2019. Search engine optimization is a crucial part of any content marketing strategy. It is essential to educate yourself on the different facets and stay informed of all updates as they will directly affect your business.
Google likes data to be easily accessible as well as transparent. Giving Google what they want can only benefit you in the end. After all, their goal is to provide the public with the most relevant information that they are seeking.
If you have any further questions or have something that you would like to add feel free to do so below. Leave a comment and let me know what you think.