Google Algorithm Update of 2018
Once again, Google has rolled out another update to their algorithm scheduled to roll out on August 1, 2018. The Google algorithm update of 2018 will change how our articles will be rank in the search engines. For some webmasters, this is good news and for others, this news is not so great.
This update is a broad core algorithm update, I will explain what this means for those of you who do not know. A “broad core algorithm update” is a change to the primary search algorithm. For Google to give out specifics of their broad algorithm update, they would have to divulge factors of their secret algorithm which we know is not going to happen.
Simply put, Google has changed the importance and weight of their ranking factors. This means that each website may have different reasons for their ranking going up or down.
Website’s that seem to have the highest negative impact are YMYL (your money your life) pages, health and nutrition, and medical pages. These topics do tend to have an effect on the livelihood of others depending on the advice that is being given. This may have something to do with the ranking decreases.
There is no name for the latest Google’s update as there have been for previous ones like Fred, Hummingbird, RankBrain, Panda, etc. This is because there is no specific factor that Google is targeting by this update as they were with the updates with names. Usually, Google’s updates that have names are targeting website quality issues such as low-quality content or black-hat SEO techniques.
For example, Google’s Fred update that was rolled out on March 7, 2017, targeted websites with low-quality content. The websites that were deemed guilty of this were no doubt dropped in rank.
Google’s aim with this latest update is to improve search result quality for the people that are doing the searching. Additionally, this update is supposed to improve the rankings of website’s that were previously undervalued. This is extremely good news to many website owners.
Many website owners are wondering how they can “fix” their site so that they do not see their article’s and website’s rank drop in the search engines. Some have already noticed drastic changes in their rankings. According to Google, there is no “quick fix” that can be done to your website. Their best advice is to continue improving on your website’s overall quality especially when it comes to your content and visitor’s experience.
The best way to stay on top of these changes is to focus on high-quality content, make sure your visitors have a great experience on your site and focus on user intent. You may want to familiarize yourself with Google’s general guidelines which cover Needs Met and Page Quality ratings.
My Final Thoughts
I hope that this post has helped shed some light on the Google algorithm update of 2018 for you. I think that it is great that website’s that were not being given the appropriate valuation have received a well-deserved boost in rank. We all work so hard on our site’s and it takes a while to establish your site as an authoritative one.
Personally, I am very happy with this new update. My website is now on page 1 on Google as well as a few of my posts that have been at the top of page 2 consistently for quite a while. I work hard on my websites and my content is always focused on helping others. I feel rewarded for my hard work.
Although there is no “quick fix” for those website’s that have dropped in rank, improvements or adjustments can be made to increase your page’s rank. If you have any questions about the Google algorithm update of 2018 please ask below. If you have any facts that you would like to add please do so.
Did your website increase or decrease in rank? Why do you think this happened?