In this article, I will be discussing how to do keyword research for search engine optimization to drive the most traffic to your website. When I first started doing keyword research I had no idea what metrics to look for. I would just type in a search term that I thought sounded good and made sense and there was my keyword.
What I found is that my posts were not getting ranked for the search terms that I had selected but I had no idea why. I figured that plenty of people were looking for the keyword that I selected because the one thing that I understood on the keyword research tool was the search traffic, I had no idea what the other numbers represented.
So, this post will break down everything you need to know about effective keyword research, so you can avoid making the same mistakes I made.
First off, you need to know what customers you are trying to target, what they want/need, and you want to catch them in the buying cycle. You can tell by the keywords that they are searching for where they are exactly in the buying cycle.
The first that you need before you get started is a keyword and research tool. The best keyword and research tool is Jaaxy. It is packed with the metrics that you need to build a keyword list with phrases that will get you ranked for the keywords you are targeting. In addition, there is a cool feature called SiteRank which enables you to check out where your posts are ranked in Google, Bing, and Yahoo. Check out my Jaaxy review now.
I have listed the steps that you need to take below.
Brainstorm – Make a List of Keywords
The first thing that you want to do is compile a list of keywords that are relevant to your blog topic(s) related to your business or products that you want to promote. This list should be more than a couple of keyword terms, it should include as many search terms that you can think of. Initially, this list will be broad and have high competition but don’t worry about that right now. With the help of the keyword research tool, Jaaxy you will narrow this down in a bit.
If you need help with ideas, you can go right to Google and type in your keywords. As you type, Google will have a short drop-down list of words and phrases that changed based on what you type. This feature is called auto-suggest and is very useful when it comes to finding an array of keywords.
If you are using the Jaaxy research and keyword tool you can use the alphabet soup feature which is an automated version of Google’s auto-suggest.
Choose the Most Relevant Keywords
By now you should have a substantial list of keywords related to your product or business. Select the keywords that are the most relevant to your product or business. These will be the ones that you are wanting to target in your posts and articles.
First, put yourself in the customer’s shoes and ask yourself what terms would you most likely search for? You will be plugging these terms into your keyword research tool.
In the next step, you will be researching these phrases to check the number of searches your selected keyword produces and the number of websites that are competing for this phrase. This is very important. This will determine if you will be able to rank for this term or not. That is the importance of the keyword research tool, it provides metrics you need to rank for the keywords you choose.
Use Keyword Research Tool to Check Volume and Competition of Chosen Words
Next, you take the keyword phrases that you selected and plug them into your keyword research tool. Depending on the tool that you are using, columns may have different headings. For this example, I will start with the phrase dog products.
The list of keywords that appears will consist of phrases related to the initial keyword, however a bit more specific. Take a look at the screenshot below.
Do you see how dog products have 887 searches per month, over 400 websites competing for this phrase, and SEO is 6. So this is not the best search phrase. The likelihood that I will rank for this term is low. Jaaxy even tells me this is a poor search phrase so I have to narrow it down a bit. The SEO should be as close to 100 as possible. There is no way that I am using dog products as my targeted keyword!
Sort Keywords by Highest Traffic and Lowest Competition
Depending on the keyword tool that you are using the data title may vary but what you are searching for remains the same. You want to use keywords that have:
- Over 50 searches per month
- Low competition – under 100 competing websites
- SEO as close to 100 as possible
Remember, we are using the keyword dog products from my brainstorm list. This produces a list with phrases that are just a little more specific. The columns that I will be focusing on are:
- Avg – average number of searches per month
- QSR (Quoted Search Results)- Number of competing websites in Google ranked for this exact keyword
- SEO – Score based on traffic and competition. The higher the number, the more likely I will rank on the 1st page in Google.
As you can see, Jaaxy is an awesome keyword research tool that makes it so easy to select and target keywords that will produce results.
Looking at the keyword options and metrics, I would select lupine dog products, halo dog products, and organic dog products. Even though the average monthly searches are not the highest on this list, I am more likely to rank on the 1st page of Google for these. If my site is not new and has more authority, then I would target the phrases discount dog products and dog products online.
The reason I say this is that these search terms are more specific, so people searching for these phrases are further along in the buying cycle than someone searching for a broader phrase like dog products.
For now, let’s look more closely at lupine dog products. See how there are over 72 searches per month, only 11 websites competing for this phrase, and the SEO is 96. Now, I am more likely to rank for this term so that would be the one that I will target for my post. Easy enough right?
Well, that’s keyword research in a nutshell. You want to be sure to put your targeted keyword in the first paragraph and last paragraph of your article. Also, you want to put a couple of keywords throughout your article, however, make sure your words and paragraphs flow naturally because Google does not like keyword stuffing and neither will your readers.
Jaaxy makes keyword research so simple you will enjoy doing it. Go ahead and try it now.
Well, I have shown you how to do keyword research for SEO purposes. If you use the strategies above, you should have no problem ranking for the keywords that you are targeting. If you have any questions or comments, please feel free to ask or comment below. If you have anything to add please feel free to do so.