How to Get People to Click on Your Link
In this article, I will be discussing how to get people to click on your links. This can be your affiliate links, banners, etc. Online digital marketing requires that your links be clicked for people to get onto your site and to purchase the products that you are promoting. So, you see, people clicking your links is a must. Below I will highlight how you go about getting your links clicked.
To be sure that your links are noticed which gives them a better chance of being clicked place them in the introduction of your article. If you don’t place them in the introduction, make sure they are at least above the fold.
For those of you that are not familiar with what above the fold is I will define it for you. Above the fold is the section of the web page that is visible when the page loads. Placing your links here increase the likelihood that your readers will click on them before they lose interest. Attention spans tend to be short. If your links are at the beginning of your articles this will most likely reduce your page’s bounce rates as well.
The color of your links plays a large part in whether they are clicked. Believe it or not, many times links go unnoticed; especially when the color of the link is one that your readers are accustomed to. A large number of websites have links that are a deep blue. I think this is because blue signifies trust.
You can also try using different colors for your links that are more noticeable. And try underlining your links as well. The goal is to try to make your links stand out from all the other content on the page.
Lengthen Anchor Text
An easy, effective way to convince people to click on your links is using longer anchor text. For those of you who don’t know what anchor text is, I will define it for you. Anchor text is the text that you click on that contains the link that takes you to the new web page.
You want to make sure the text that you use for the link gives your readers a clear idea of what they will be getting by clicking on the link. In short, they need to understand where the link is taking them. I have attached an example below.
Keep Distractions at a Minimum
If you want your readers to focus on your page’s content then be sure to keep distractions to a minimum. Try not to have too many flashy advertisements on the sidebar. Also, keep additional images that are not related to your content at a minimum so as not to draw your reader’s attention away from your article.
Limit the Number of Links
Although we want to make sure our links our noticeable we don’t want to overwhelm our readers and our article with too many links. That makes the article look spammy. It also gives the impression that the purpose of the article is to sell your readers.
A suitable number of articles is generally about 10 links; however, this is not uniform and can vary depending on the length of the article and the number of words it contains. Remember, the purpose of your article should be to help your readers and the links that you provide should be an extension of that.
My Final Thoughts
I hope that you have enjoyed my article on how to get people to click on your links. The steps that you need to take to get more clicks on your website and within your articles are very simple; you can easily update your articles to reflect the above methods.
Above all, make sure you always put out high-quality content. Do not let your links overshadow this. Also, be sure that the links that you are using are relevant and helpful to your readers. They will thank you for it.
If you have any questions, comments, or you have something that you would like to add please feel free do so below.