How to Get Your Blog Noticed
At the beginning of my blogging journey, my biggest concern was visibility. I was focused on how to get my blog noticed by Google, people searching on the web, and everyone on social media. The big question is how to get your blog noticed by your audience and keep them coming back. Below I have some ways that you can do this.
The first time that I saw one of my articles on page 1 on Google the feeling I had was unforgettable. I felt an overwhelming sense of pride and excitement. I guarantee you will feel something similar when it happens to you.
Optimize Your Content for Search Engines
A great way to get your blog noticed is to optimize your content using on-page SEO strategies. You also need to make sure that you have done thorough keyword research as this carries a lot of weight on whether your posts and articles will rank.
When it comes to doing your keyword research try to target a keyword in your posts that you can rank for. If your website is new you will want to shoot for low-competition keywords.
Low-competition keywords are those that are more specific to a topic. For example, affiliate marketing would be a broad keyword phrase. A keyword that is considered low-competition would be affiliate marketing for beginners. You will find that low-competition keyword phrases are longer and are typically 4 or more words. To effectively do your keyword research, you will have access to a good keyword tool. I use the Jaaxy keyword tool because it is easy to understand and is an excellent resource for all the research that I do. If you want more details about how to find great keywords, click here to check out my post. You can try searching for keywords below.
For those of you who don’t know what on-page SEO is click here. In short, on-page SEO requires you to:
- Put targeted keyword in title and URL
- Put targeted keyword in alt text field in images
- Put targeted keyword in meta description and throughout the post
Be sure that your targeted keyword is in the first and last paragraphs of your post.
Make Your Posts Shareable
When you are designing your website make sure you position your social sharing buttons in a place that makes it easy for your visitors to share your blog posts. I know I have read posts that I wanted to share, however, when I realized it was not convenient to do so I moved on. Don’t let this happen to you. To ensure your content is shared across social media by your site visitors:
- Install a plugin for social media icons
- Position your social icons at the end of each post
- Install Pin It button to the images on your site
Some plugins have settings that can be customized to give your social button option such as follow or click to tweet. Take advantage of these options.
Post Content Regularly
Another excellent way to get your blog noticed to post articles to your blog on a consistent basis. Being consistent is crucial to the success of your online business. Your readers will come to depend on your consistency so if there is a break in your post cycle you will lose the trust of your audience.
The number of posts that you produce will depend on what works for you. Regardless if its 2 or 3 posts a week stick to your schedule. Your audience will thank you for it by coming back and staying loyal.
We all know “content is king” so make sure that your content is always high quality. This should go without saying, however, I said it anyway just in case.
Share Your Content on Social Media
One of the best ways on how to get your blog noticed is to share your content on whichever social media platforms that you use. This should be a no-brainer but there are still many online marketers that use very little social media.
Depending on your niche, one social media platform may work better for you than others. There is no need to use them all, however the more the merrier.
You can easily share your blog content with the help of a social media management tool. This tool will help you automate the sharing process. With a social media management tool, you can: schedule posts, like and follow, and submit comments. I recommend using eClincher or Hootsuite. With these tools, you can access all your social media accounts from one location which saves you loads of time.
You have spent so much time on creating your content, make sure you share it with the world! I know someone else can benefit from your knowledge.
Use Conversational Language
When you are writing your posts, remember that you are not writing an essay for your English Professor. You are talking to your audience, they are real people and they are not reading your post looking for grammar errors.
No, they are reading your post for the message in your content so make sure that you communicate it effectively. Write as if you are speaking to your friend, not your Professor.
This does not mean to not pay attention to your grammar at all. You do want to spell correctly and use correct punctuation, or you will lose credibility with your audience. Relax and have fun delivering your message.
When thinking of how to get your blog noticed by your peers you can’t forget the power of videos. If you do you are leaving out many people that prefer to get their information through videos who can’t stand to read long posts.
Integrating videos into your marketing strategy is crucial to your success. I am not saying that you can’t be successful without it, but why leave money on the table? You can start making your own videos for free on Screencast-o-matic and YouTube for starters. You can also record videos live on Facebook or Instagram.
Join Online Forums and Groups
The last strategy that I am going to discuss for you to get your blog noticed by those on the internet is to join online forums and groups. These are great places to network with others in your field.
It is important to be active in these communities and be sure that you are in the same ones as the market you’re targeting. Contributing valuable information to these forums on a regular basis will eventually lead to the other members checking out your content.
My Final Thoughts
The point of having a blog or website is useless unless you have an audience to visit your site. It is crucial to know how to get your blog noticed by people on various platforms such as search engines Google, Bing, Yahoo, social media platforms, etc.
I have given you some starting points above, however, this list is not all-inclusive. Have fun whatever you do. Personally, I enjoy helping others and if there is information that I have and can share to accomplish this I then so be it.
If you have any question or anything that you would like to add please do so below or email me at email@example.com.