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What is the Benefit of Email Marketing

What is the Benefit of Email Marketing?

What is the Benefit of Email Marketing?

Email is an extremely popular way to communicate that is used by almost everyone who uses the internet. It makes it possible to connect with people on the other side of the world within seconds. So, what is the benefit of email marketing?

If you are not currently using email as a marketing strategy, I highly recommend that you start. It is an easy way to build trust and credibility with your audience because you can connect on a more personal level with each and every one of your site’s visitors.

What is the Benefit of Email Marketing

There is many email marketing software to choose from that you can use to build your email list. These can be customized to fit your website’s design and layout. I use AWeber, they are trusted and used by over 100,000 businesses. Check out the have a 30-day free trial for Aweber now!

There are other email marketing software companies you can use; Constant Contact, GetResponse, SendinBlue, and Campaigner just to name a few.

You will surely benefit from incorporating email marketing into your strategy. There are marketing strategies that can be expensive, however, email marketing is extremely cost-effective. Let’s check out some of the benefits.

Building Credibility

People do prefer to do business with people they know and trust. Through email, you can share content that is both useful and informative to your readers.

Establish Relationships

Having a useful tool to communicate with your customers is extremely important. Email gives you the ability to build stronger relationships with your customers by engaging on a more personal level.

Boost Website Traffic


Increase web traffic with Search Engines

Email marketing campaigns can help you increase your website’s traffic very easily. Sharing your content with a customer in an email is easily done by dropping a link to your post if it is relevant and useful to your customer.

Start Conversations

Emailing is a great way to converse with your customers about a product or service. You can easily answer their questions and concerns, give advice, and encourage them to share their opinions.

Again, this will build your credibility trust with your audience. They are far more likely to come to you for a product or service than someone that they have no connection with.

Promote Services

Depending on the time of year, it can be hard to keep your audience interested in your services during certain times of the year. Shooting your customers an email to promote your services even when they aren’t looking for them is a direct benefit of having an email relationship with your consumers.

Grow Your Audience

The ability for smaller businesses to stand out amongst larger businesses is easily done with email marketing. You will have the ability to expand an audience that is happy to hear from you.

Improve Visibility

Believe it or not, your customers don’t know about all products and services that you are offering. Emailing your customers and educating them on your offers is an excellent way to boost your visibility.

Remember, email is two-way communication, so any questions can be answered by you about your products/services. Also, if your email recipients need additional clarification, they can always reach out to you.

Increase Conversions

make more money

It is so much easier to convert an audience of people who have already opted in to receiving communications from your business. Why? Because you already have established credibility and trust with your audience. Not only that, most likely they already like you.

My Final Thoughts

So, what is the benefit of email marketing? Well, you can grow your business exponentially. Since emailing helps you connect and engage more closely with your audience, I recommend you incorporate it into your marketing strategy now if you have not done so already.

Additionally, you will build your credibility with your audience and boost your sales. Emailing is more effective than Twitter or Facebook when it comes to acquiring new customers and nurturing the ones you have already.

If you have any benefits that you would like me to add to this list let me know.

12 thoughts to “What is the Benefit of Email Marketing?”

  1. Ok, this is a topic that I’ve been needing to research more, but I’ve been putting it off because I feel super busy already. As a published author who is working on a new manuscript and will be publishing numerous other books and short stories in the future, though, I know that building an email list has immense value for me. I really like all the benefits you point out, and I notice that you’re primarily using Aweber for your email marketing needs. I’m wondering if you have any experience with MailChimp. And, if so, what are the primary reasons you recommend Aweber over MailChimp and other email marketing tools?

    1. Hello Tucker. It does sound like you have a lot on your plate. Still, I think that you should get to building your email list as soon as you can.

      Unfortunately, I do not have any experience with MailChimp so I can’t tell you about any of the differences between Aweber and MailChimp.

      I can tell you that I like Aweber because it is easy to use and has walks you through setting up your forms. Wishing you the best in all that you do!

  2. Hi there!

    Thanks so much for sharing a good article to read to know more about Email Marketing and what are the benefits of working on it.

    I’m currently working to build up my own website and I think my website is ready to work to build up a email list and send my followers some emails to build up a better relationship with my followers and futures clients.

    I see building up an email list will have many benefits for my online business!

    I will take a look to AWeber as you recommend.


    1. Alejandra. Glad you liked the article. There is no time like the present to build your email list. My single regret is that I didn’t start doing so from the beginning of my online journey. 

      I do suggest checking out Aweber. It has great benefits,very easy to use, and very popular. I wish you loads of success in all that you do!

  3. Shawna,

    Email marketing is beneficial to all website owners especially in the affiliate marketing network.  I use my very own email marketing to keep in touch with all my visitors of my website connecting with them on a personal level.  This establishes trust and more return visits from the people visiting my website and can then turn them into return customers as well.  I think that by you writing this article you are making more companies aware of the value email marketing can be for any business.

    Thank you,


    1. Hello Susan. Yes, through email it is so much easier to connect more intimately with your audience. It is a blessing that we have it. Thanks for visiting and I wish you all the best.

  4. Hello!

    I like your article, actually I was just thinking how email marketing works. Now I started just with affiliate with niche and blog.

    I wonder how does email marketing work in practice? I mean, do you get some mailing lists from some particular websites or you just send emails to your friends and relatives?

    keep up the good work!

    1. Glad you like the article Luke. Email marketing is you sending out emails to promote/sell your products or services. Your email lists are not purchased from any other website. You actual build it yourself from the visitors that you have on your website. You can also send emails to your friends and relatives, however, you want to have permission to send them these types of emails.

      For you to build your email list, you will need to use a form to collect the necessary information from your customers as well as permission for you to send them emails. It is never too soon to start building your email list. Don’t wait, start now! I wish you loads of success.

  5. I’m currently at 600 or so visitors a month on my site. My W.A. training said to implement email marketing when you get near a thousand a month. Recently, however, an online businessman who’s been at it since the Internet’s inception told me “Don’t wait. Do it now”. So I’m prepping for the implementation which I hope will drop soon.

    I’d already have it up and running but I don’t have the “bait” finished yet. Until I can create & finish a product that has real worth to give away to people in exchange for their emails, I have to wait.

    Is “Aweber” the only email marketing service you’ve tried?? Why do you stick with that one? What do the free ones lack that Aweber gives you?

    Thanks for any insights. I’ll be having to make this decision soon…

    1. I agree that you should get to building your email list ASAP. To answer your question, Aweber is the only email marketing software that I have used. I know that there are free services available, however, I have never tried them.  

      I have never had any issues w/Aweber, that is why I have never thought of switching to a different email marketing software. Its very user-friendly, has great support, offers email marketing videos, has a blog with tons of info, as well as guides, videos, and webinars with more email marketing information. I do recommended visiting the Aweber platform to see for yourself.

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