Why it is Important to Update Your Website
As a business or website owner, you should have a website to showcase your brand or business. You should also know why it is important to update your website. If you don’t, it’s alright, I am going to give you some reasons why.
Have you ever visited a website and immediately left because it took to long to load? Have you ever visited a site and not been able to find what you were looking for? I know I have and it’s frustrating and a complete waste of my time. I will do everything in my power to prevent my website visitors from feeling this way when they visit my site.
It is extremely important to keep your website up to date, easy to navigate, and with fast website load speeds. I am going to go into more detail as to why it is so important to update your website(s) and some tips for you to keep it up-to-date, relevant, and interesting to your audience. You want them to keep coming back right? If the answer to that question was yes, pay attention to the following tips I have outlined for your below.
Keep Content Updated
Anyone who has a website knows that the most important part of your website is the content. Posting great content gives your website visitors a reason to re-visit your website and builds credibility with your audience.
When visitors come to your website, you want to give them a reason to come back. Make sure you are posting content consistently. Don’t forget that what you post should be helpful and engage your audience.
Make Sure Your Website is Mobile Friendly
No longer are website users only using desktop computers. Your website visitors are now using mobile devices such as smartphones, laptops, and tablets. To make every visit to your website a great experience you need to have a mobile-friendly, responsive website.
A responsive website is one that adapts to the content on the device that you are using, regardless of its size. The use of mobile devices is increasing rapidly and there is no indication that this will change. It is a must to update your website to support these mobile users or you will be setting yourself up to drive these potential customers away.
There’s nothing worse than going to a website to find specific information and not being able to locate it. It is crucial that your website visitors can easily find the information that they are looking for.
We want to make sure that when someone visits our website, the UX (user experience) is an awesome one. A good UX on a site is one that is easy to use, easy to find information and a site that loads quickly.
Ensuring that our website visitors can maneuver throughout your site with ease and find what they are looking for is extremely important.
The way people search has changed over the years and will undoubtedly keep changing so we need to stay ahead of the curve. The SEO on your website needs to stay updated so the search engines will rank you at the top of the SERPs.
Slow Website Speed
It is extremely important to have a website that loads quickly, in under 3 seconds. That is how quick your website visitors will leave your website if it doesn’t load quickly. You can test your site speed on Pingdom. You can also use PageSpeed Insights which shows you exactly what you need to address to improve your site’s speed.
My Final Thoughts
Keeping your website up to date will build trust in your brand with your audience. They will see that your business is active, and you will be considered an authority in your industry.
Website users prefer to deal with businesses that have updated, relevant, helpful information that is fast and easy to find. We must be able to provide these things to our site’s visitors if we want them to come back.
The great thing is, all the tips mentioned in this article are things that you can address easily and won’t cost you a penny.
If you have any additional tips on why it is important to update your website, please don’t hesitate to add them below.